Experience
01
Marketing and Communications Manager
Girls on the Run Hampton Roads
August 2024 - Present
In addition to my responsibilities in my previous role as the Social Media Manager, I:
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Help plan and execute annual events: Fall 5K, Spring 5K, and Sneaker Soiree Fundraiser
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Each 5K draws 2,000-3,000 participants, while the Soiree welcomes 300-350 attendees
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Design event branding, digital, and print deliverables
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Manage and organize registration data and communication
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Aid in fulfilling sponsor obligations
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Concept packets, social media posts, email and website logo placements, and printed signage
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Work with local media and other organizations to promote the organizationÂ
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Including press releases, news appearances, & other partnerships
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Write, design, and distribute mass email and text communications
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Communications are sent to up to 23,000 contacts
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Design print deliverables including annual and financial reports, merchandise, flyers, and banners
02
Social Media Manager
Girls on the Run Hampton Roads
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Managed and increased social media presence across Instagram, Facebook, and LinkedIn
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Maintained a minimum of a 5% engagement rate on all posts while maintaining consistent follower growth of 1-5% each month
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Created systems to plan social media posts and track their metrics
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Utilized Microsoft Excel, Meta Business Suite, and Google Analytics
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Created static and short form video content
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Posted 2-3 times per week on Meta platforms
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June 2024 - August 2024
03
Graphic Design & Events Intern
August 2023 - May 2024
JMU Dining
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Designed digital and print collateral for themed dining events
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Including social media posts and stories, tv monitor displays, and menus
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Was the lead designer for 3 major dining events
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Designed, created, and built 3D set pieces for themed dining events
Education
01
James Madison University
BS | Media Arts and Design Creative Advertising Concentration
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GPA: 3.91; Summa Cum LaudeÂ
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President of Kappa Pi International Art Honor Society
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Creative Director of Bluestone Communications, a Nationally Affiliated Student Run Public Relations Firm
August 2020 - May 2024
Skills & Interests
Technologies
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Adobe Illustrator​
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Adobe Indesign
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Adobe Lightroom
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Adobe Photoshop
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Canva
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Hootsuite
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Meta Business Suite
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Microsoft Excel
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Trello
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Technical and Creative Writing
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Event Planning
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Branding
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Graphic Design
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Social Media Management
Technical Skills
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Client and Sponsor Relations
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Communication
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Organization
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Collaboration
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Resourcefulness
Interpersonal Skills
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Nature
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Hiking
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Crafting
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Journaling
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Reading
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My dog Bella