Social Media
Management
1.9K Views; 155 Engagements
This past weekend, we partnered with J&A Racing and their Virginia Beach 5K. Over 1,800 girls, 5K buddies, and coaches made their way down to the Oceanfront to finish the season strong with 3.1 miles. We were greeted by this perfect, GOTR pink sunrise that we just had to share.
​
*Reel was played to "Golden" by Harry Styles
1.7K Views; 74 Engagements
Calling all GOTR supporters! Have you ever wanted to be more involved in our program? Join us this season as a coach at one of these sites and change the lives of girls in your community. Coaching not only impacts the girls, but it also has a profound effect on you. Click the link in our bio to register today!
​
As one of our coaches said, "You should coach Girls on the Run because it will challenge you physically and inspire you mentally. You'll discover the strength to empower yourself, and in doing so, you'll empower the girls as well. Watching their transformation from shy, quiet, unsure, or even self-centered to confident, strong, and selfless will be one of the most gratifying experiences you'll ever have".
Great coaches do more than teach technical skills. They help young people discover their strengths, build confidence, and see what’s possible.
Â
That impact can stay with girls long after a season ends. In the Girls on the Run Alums Study, 100% of participants interviewed as eighth graders shared vivid, positive memories of their coaches.
Â
We’re proud to see Girls on the Run International CEO Elizabeth Kunz featured in Forbes discussing the lasting impact of quality coaching and the role coaches play in helping girls thrive.
Â
Read the Forbes article by clicking the link in our bio!
648 Views; 48 Engagements
2.9K Views; 174 Engagements
As summer comes to a close, we wanted to share these amazing memories from our last 3 Camp GOTR sessions. We can’t wait to bring this same joy and excitement into our fall season! Check out our website (https://www.gotrhr.org/start-team) to see how to bring GOTR to your local school or community center!
Social Media Posts & Copy
Created with Adobe Illustrator & Adobe Photoshop
1.2K Views; 80 Engagements
Do you want to make a difference for girls in your community? As a Girls on the Run coach, you'll inspire confidence in participants while connecting with amazing individuals who share your passion for empowering girls.
Â
Want to learn more or register? Visit our website www.gotrhr.org/coach.
1.4K Views; 52 Engagements
Our 5K Registration is open to the public this season! Each registration gets a 5K shirt, bib*, medal, access to our pre-race celebration, and post-race snack! https://www.pinwheel.us/register/index/GOTRHR-Fall-2026-5K
Â
Register by October 19th to guarantee your shirt size and get a custom bib!
​
*Please note that this is not a timed race
Feed Curation
As Girls on the Run is a international nonprofit, all local councils are expected to adhere to their brand guide and standards. This feed was put together with hand created posts, local photography, as well as elements provided by GOTR Headquarters.
​
The key aspects to the branding are (1) a distinctly bright color palette that provides a visual expression of cheerfulness, energy, and joy; (2) bold and unique typography; and (3) brand design elements that evoke GOTR's emotions and values, such as love and positivity.
Communications Calendar
Created to keep the entire staff informed of mass communications, social media posts, and other marketing deadlines. Important event timelines and office holidays were also included.
Click the image to view a PDF version.
Communications Calendar and Metric Tracker
Created in Google Sheets and Microsoft Excel.
Metrics Tracker
Created to keep the development staff informed of social media post performance across Instagram and Facebook.
Click the image to view a PDF version.
To help with analyzing engagement numbers, the spreadsheet can be sorted by platform, weekday posted, time posted, post type, and reason for post. There is also room to write about any tagged and/or collaborative accounts, such as event sponsors or partners, to account for any spikes in engagement.